<div class="xgmjVLxjqfcXK5BV_XyN">Since the day the fashion brand GËTO was launched, the word “quirky” has always been mentioned in the same breath as its name. The designs are casual, colorful, and expressive, so it’s no wonder if fashion enthusiasts in Nigeria, who are used to couture or high-end offerings, find GËTO fresh or, as they call it, quirky.</div>
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<p class="Type__TypeElement-sc-goli3j-0 cSfdnZ umouqjSkMUbvF4I_Xz6r" data-encore-id="type">At its core, GËTO was born from founder Samantha Adebayo’s longing for something relatable. “The idea of the brand is just to be yourself, feel free,” she explained. It also explains why GËTO’s pieces are made to be “breathable in this country” and, most importantly, body-inclusive.</p>
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<p class="Type__TypeElement-sc-goli3j-0 cSfdnZ umouqjSkMUbvF4I_Xz6r" data-encore-id="type">It’s the same desire to connect that has inspired Samantha to stick with the name “GËTO”. Taken from the American hip-hop group Geto Boys, &#8220;GËTO” represents not only Samantha’s Ghetto Fabulous personal style but also the late 1990s to early 2000s era in America, which played a big influence on Nigerians growing up. In “GËTO”, there’s a concept of linking people across different countries and cultures. “It reminded me of a quote by Method Man, and it’s ‘No matter where you from, there’s Ghettos all over the place,’” she said. “That’s the idea of the brand, it’s just bringing everyone together.”</p>
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