Pemuda Sinarmas: The Pioneer of Cassette Jockey in Indonesia

Pemuda Sinarmas, a Jakarta-based DJ with a profound appreciation for analog sound, is proving that the warmth and unique character of cassette tapes are not relics of the past, but a vibrant and evolving force in Indonesia’s music scene. A glimpse into his personal life reveals a kindred spirit with vintage aesthetics, evidenced by his cherished ’82 Toyota Corona TT and Honda GL 100. He is increasingly recognized as a pioneering figure within Indonesia’s burgeoning cassette DJ culture.

While the global resurgence of cassette culture has been championed by international acts such as Mr. Tape from Latvia and Awesome Tapes from Africa in the USA, the concept initially faced considerable skepticism within Indonesia. Despite encountering numerous rejections and a prevailing doubt surrounding the format’s viability in a modern context, Pemuda Sinarmas’ unwavering passion for the distinct sonic qualities of analog tapes has been the driving force behind a now-thriving movement. His dedication has not only cultivated a vibrant community of analog enthusiasts across the nation but has also established cassette DJing as a compelling and respected art form.

For the inaugural installment of our new “Homegrown” series, Kennedy Ashinze of Globetrotter Lab delves into the inspiring journey of Pemuda Sinarmas. This in-depth exploration uncovers how his resolute commitment overcame initial hurdles, transforming skepticism into a flourishing nationwide community dedicated to the rich textures and tangible experience of cassette culture.