00:00
/00:00
In Conversation
Season 1
Yassine Saidi, Head of Puma Select
Globetrotter sat down with Yassine Saidi, the mastermind behind Puma’s best-selling and most ground-breaking projects.
During his visit to G360 Live, Globetrotter’s very first creative convergence, we sat down with Yassine aka “the Most Influential Man in Streetwear” (Vogue) for an in-depth conversation.
Yassine is more than just the mastermind behind Puma’s best-selling and most ground-breaking projects, which include collaborations with Filling Pieces, A Bathing Ape, Daily Paper, Rihanna and the Weeknd. As the head of Puma Select, Yassine has basically changed the whole sneaker market and brought urban fashion to the mainstream.
On top of that, Yassine is also keen on sharing his knowledge and has been traveling around the world to give talks and offer mentor-ship to future industry leaders.