For over a century, Ògógóró, Africa&#8217;s indigenous spirit, was banned, pushed underground, and demonized by the colonial law. Pedro&#8217;s co-founders Chibu Akukwe and Lola Pedro spent years crossing Nigeria before launching Pedro&#8217;s, Africa&#8217;s first premium Ògógóró.
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In a conversation with Globetrotter Lab&#8217;s Kennedy Ashinze for the latest installment of &#8220;Progress&#8221;, Chibu explains the true meaning of Ògógóró, what colonization did to it, and what it took to bring it back, from community producers in Delta State to Michelin-starred restaurant menus in Europe.
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The Story of Pedro’s, Africa’s First Premium Indigenous Spirit